Advertising Days - gone bye bye

Thank Goodness!

Looking back on the advertsing days of yesterday, what were we thinking? Will there be a a day when we look back on the marketing and advertsing today and think the same? Advertising and Marketing is based on research and demand, and so generally refects what people wanted during the 20's, 30's, 40's etc. I find it amazing how we as a human race grow and develop into different people all together from generation to generation. Evolution may be a concept in many people's minds but this is what I call subtle evolution!

Have a look, have a laugh, have a cry... because I did!

www.strangepersons.com

Do you know what a website needs in order to be successful. Here is a useful guide from Seorankings.com that will inform you on what you need to know about your site and how knowing these few concepts will make a huge difference to the amount of traffic your site pulls in and converts! Enjoy.

Previous Inspiration:

al b sure

alex tass

Best Bookmarks

Dennis Henrique

Below are excerpts of statistics and facts showing why you should get your website search engine optimized:

• Over 4 Billion dollars on search engine marketing was spent according to SEMPO (Search Engine Marketing Professional Organization)

• 87% of people who use the internet find web sites through search engines. (Georgia Tech)
• 43% of advertisers respondents have changed their budgets from other marketing techniques to organic search engine results. (SEMPO)
• 92% of online consumers use search engines to research and buy online (NPD Group)
• Direct Marketing Association determined that search engine positioning was the top method of driving traffic to their sites. 66% search engine positioning, and second was email marketing with 54%.
• 55% of online purchases came from the search engines as opposed to banners which was only 9%. (NPD group)
• Over $95.7 billion dollars were spent online in 2003! And they estimate the total to come to $229 billion dollars by 2008! (Forrester Research)
• Internet users are 20 times more likely to click on search engine listings instead of banners or tiles. (NPD Group)
• According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the internet among 79% of users.
• Stats of how internet users find web sites according to Georgia Tech:
  87% Search Engines
  85% Links from Other Sites
  63% Printed Media
  58% Word of Mouth
  32% Newsgroups
  28% Books
• Iprospect did a survey in 2002 that reported that 78% of web users abandon their search if the first three pages didn't show what they were looking for, and 28% didn't scroll past the 2nd page of results.
• Search Engine Rankings in January 2004 according to Nielsen/NetRatings:
  39.4% Google
  30.4% Yahoo!
  29.6% MSN